When the going gets tough, the tough get…creative. Take healthcare recruitment. The industry talent shortage isn’t going anywhere, so savvy healthcare employers are developing innovative ways to attract recruits.
Because let’s face it: not everyone can offer tippy-top compensation. An iconic reputation. Or even an ideal climate.
That said, there are many things you can do to entice candidates. Consider these six real-world recruitment strategies your peers are using.
Should you try them, too?
Most recruitment outreach happens online—and for a growing number of hospitals, that includes hosting some form of virtual career fair. These allow employers to connect with candidates around the country—and even the globe—in casual, convenient ways that professionals are embracing.
For example, organizations like Mayo Clinic now hold specialty-focused webinars to meet particular hiring needs. Others, like Johns Hopkins, host weekly virtual drop-ins for nurses, so RNs can chat with recruiters on their own terms.
If you’re like many hospitals, you’ve already introduced flexible scheduling, to give employees greater control over their hours. But if you truly want to attract more candidates, consider swapping out some full-time positions for more part-time/job-sharing roles.
Consider this: as a test, Buchholz Hospital’s surgical emergency department advertised a single opening two ways—as both a full-time and a part-time position. While the full-time ad went unanswered, the part-time post generated a flood of applications.
This led the hospital to create job-sharing arrangements, as well as more part-time positions. Yes, it takes more planning and admin, but hospital management couldn’t be happier.
Chances are, you already offer extensive benefits…but there’s always opportunities to sweeten the pot.
Take St. Jude Children’s Research Hospital. In addition to all the standard benefits, the hospital offers a healthy maternity program, fertility benefits and adoption assistance. Other facilities offer pluses like eldercare benefits and discounts on home and car insurance.
In addition, student loan repayment programs are exploding in popularity. Vanderbilt University Medical Center now offers registered nurses a student loan repayment benefit of $500 per month for up to four years—an impressive total benefit of up to $24,000.
And some hospitals are offering their full benefits packages to part-time employees—not just a compelling recruiting tool, but retention tool as well.
It’s a given that healthcare professionals are drawn to caring employers. One way to show you care is to shower your people with onsite services that make life easier and make the workday more fun.
For example, some hospitals offer their employees:
One plus about perks: they’re often affordable and easy to arrange—and they allow you to partner with local businesses, strengthening your ties to the community.