Just because your hospital isn’t in a big city doesn’t mean you can’t win big at healthcare recruiting. You just need to be a little more creative.
Sure, it’s true that some physicians, nurses, etc. will forever be drawn to big-city placements. But that’s not the case all around. In fact, in the exhausting wake of COVID-19, a growing percentage of healthcare professionals have rethought their priorities.
For healthcare organizations in smaller cities, towns and rural areas, recruiting opportunities abound. The key is to present your hospital and location in the best positive light—and here’s three ways to do just that.
Don’t leave it up to your candidates to perform their own hit-and-miss research—put the information you want them to see directly in front of them.
Remember, you have plenty to offer that the big cities don’t. Like a lower cost of living, and an improved quality of life—which is top-of-mind for many weary healthcare workers right now.
Chances are, your candidates would love to know about your area’s:
And of course, they want to know what it’s like to work for you—i.e., your hospital’s culture, benefits, people and role in the community.
Admittedly, gathering and presenting all this important data is quite a project. At UrbanBound, we do the legwork for our clients, then place this key info online on an attractive, custom-branded portal. When our clients make it available to candidates and relocating employees, good things happen more often.