As the physician shortage becomes more acute, healthcare organizations are rethinking their recruiting practices. And that means they’re rethinking their physician relocation benefits, too! In such a competitive market, what’s worked in the past is no longer enough. When wooing prospective doctors, how can employers sweeten the pot?
Here’s the thing: for many medical professionals, it’s not about the money. In the wake of COVID-burnout, quality of life has taken center stage. Like everyone else, doctors are seeking a healthier work/life balance and more positive, caring work environment.
In short, they’re looking for an employer that truly values its people—and has first-class programs and benefits to prove it.
That’s why a stellar physician relocation program is such a powerful recruiting tool. Thoughtful relocation benefits demonstrate that you truly care, while providing a competitive hiring edge.
But what do those relocation benefits look like? And what can you offer incoming physicians to set your relocation program apart?
1. Give Them Choice
Most physicians are leaders, not followers. They want to call their own shots. For this reason, traditional, overly-rigid relocation policies aren’t going to work here. Rather than dictate how they can spend their relocation allowance or which mover to use, your relocation program should offer them the flexibility to make their own decisions.
Similarly, give them the choice of planning their move themselves, relying on relocation specialists for the heavy lifting, or somewhere in between. The more physicians can personalize their relocation plan, the more positive their experience will be.
2. Give Them Relocation Technology
Physicians are highly-skilled professionals who use some of the most advanced technologies on the planet. What do you think they expect from a relocation program: a laborious, old-school, manually-driven process or a cutting-edge relocation portal where they can plan and manage their move on their own terms?
If your healthcare organization has yet to upgrade to a tech-based relocation solution, now is the time. You’ll not only save time and money, you’ll project a modern, tech-savvy image. It’s where the industry’s headed; why fall further behind?