Attracting young talent is important to growing your business. Just a few years ago there was even a trend by certain cities to attract millennials. Some offered monetary incentives to young talent, some made improvements to the city itself, others created groups and social sites to collect ideas straight from the source - all in an effort to build the local workforce and revitalize the city.
Although millennials are a well-known demographic and have received a lot of attention, the point is that attracting any young talent is a great investment - whether for a city, or a company. Bringing in new ideas, modern approaches, and a fresh perspective is always a good idea! Below, we discuss how to recruit young talent to your company.
Your company culture is going to be a huge make-or-break feature in your recruiting efforts. Is your company known for being young, fun, and full of innovative minds? Highlight that to attract like-minded people. This is all part of your company brand, and it's extremely important - so important that 72% of candidates say they need to understand the work culture before accepting an offer. There's no one-size-fits-all answer here, but think about who you're trying to attract, and what aspects of your company culture will be appealing to them. Then promote it like crazy!