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Promote Your Location
Consider your target - are they millennials between the ages of 30 and 40 who are likely looking to settle down in an area with good schools and nice homes to build a family? Or are they 20-somethings who may be more interested in a young, hip city with a busy social scene?
It doesn't matter what the answer is, as long as you understand who you're recruiting. Then you can promote your location in a way that appeals to them. Your location may also have a unique selling feature - it could be a thriving social scene, or a nature area that appeals to outdoor enthusiasts. Maybe it's your cutting-edge tech sector or unique performing arts center that helps you stand out. Whatever it is, make sure to include it in your recruitment marketing so that young candidates are excited about the opportunity you're presenting.
Give Them What They Want
Think about what young talent is looking for - maybe they'll be excited about your monthly events, networking opportunities, or the local hangout. Every individual is unique, but young talent is often looking for perks like remote work options, in-office perks (think coffee bar, gathering room, ping pong table, etc.) and lifestyle amenities. Work-life balance is also increasingly important so company benefits like health memberships, professional services and transportation assistance will also be attractive. And don't forget about what happens AFTER they accept your offer - providing details on your relocation benefits package helps to reduce uncertainty and address fears associated with moving for a new job. It's an important detail that shouldn't be ignored.
Attracting young talent is important for the future of most companies. With a little planning you can make it a strong piece of your candidate recruiting efforts!