Feeling the squeeze in healthcare recruiting? As demand for qualified physicians, administrators and medical professionals increases, so does the need to differentiate your organization from the rest. Advancements in digital processes are making a BIG impact in the way Candidates interact with and view your organization.
We sat down with industry leaders from The Mayo Clinic, University of Vermont Medical and Katon Direct to talk about healthcare recruiting strategies, and the impact of going digital. Their insightful tips were both innovative and inspiring. Here's what we learned - Part 1 of 4.
Becky Kapsalis; Director of Talent Acquisition at UVM (University of Vermont Medical) Health Network
Rachel Rautenberg; Recruiting Coordinator at Mayo Clinic
Anthony Gentile; Partner at Katon Direct
Whether you have a unique location that appeals to a certain lifestyle, or offer the opportunity to work in various locations, this a great way to differentiate yourself from the competition and attract top-notch candidates. Providing specifics on your location can also help to seal the deal and increase candidate conversion rates.
Leverage your strengths! Are you a well-known healthcare organization with a great rep? Promote that. Do you have a strong company culture that encourages transparency and work-life balance? Focus on that. And don't forget to tout your organization’s benefits and growth potential - it may just be what sets you apart. According to Katon Direct, a recruitment marketing and talent sourcing company that exclusively services the healthcare industry, your employer brand should be your primary way of differentiating. Candidates want to know, "what do I get in return for hard work and service as an employee with your organization?". If you can answer that question in a way that aligns with your candidate's values, you'll win the recruiting game every time. Speaking of which...
Do your research and understand what motivates your target candidates. If it's a specific type of lifestyle, focus more on that. If it's personal impact and growth, focus on your network and the opportunities they'll have to innovate and influence, especially when recruiting for leadership positions.