This is a guest post, written by Nathan Sykes, a tech and business blogger forFinding an Outlet.
The race to attract the best candidates often times has HR professionals asking themselves: “What more can my company offer?
When considering what to add to make an offer letter more attractive, hiring managers and human resource professionals should consider the advantages of their company’s home city or state.
Relocating for a job is a big decision, and not every candidate will consider it. However, some locations are naturally more attractive than others when it comes to convincing a candidate to move. In fact, most candidates will look for a community that offers diversity and culture, recreational activities, affordable living and a mild climate. So what do you do when your city has frigid winters or a high cost of living?
Every city has something special to offer, and many times there are only negative connotations associated with a city due to lack of knowledge. Which is why it is up to HR professionals to educate potential candidates about their company’s city. Here are 5 ways HR professionals can sell candidates on a company’s location.
Commuting to work contributes to an employee’s daily stress level. Getting caught in a traffic jam or trying to find parking can greatly increase anxiety. So, if your city has a new public transportation system, or if your office is right off a bus line, be sure to mention this. Additionally, if there are a number of desirable neighborhoods near the office, highlight the potential for a 10-minute commute! Additionally, some companies will subsidize public transit or parking expenses to help further seal the deal.
Many candidates look favorably on areas that are family-friendly or places that have things to “do.” Be sure to highlight family-friendly activities and culture. Discuss state and city parks, zoos and museums. Focus on proximity to schools and enriching activities for the whole family. Also, don't forget to mention the nightlife for young professionals. Talk about the city’s best restaurants, bars or concert venues. If you are near a major metropolitan area, be sure to mention this as well. If a candidate can’t get all of the things they want from your company’s specific city, it may only be a short drive away.