Sometimes, maintaining the status quo is a good thing, like when it comes to preserving world peace. Other times, the status quo can work against you—say, when there’s better options out there and you are slow to embrace them. Such is the case with corporate relocation in 2023.
Despite exciting advances in the world of relocation, some employers continued to stick with the status quo. They haven’t made meaningful updates to their relocation program in years…and it shows.
Today, it’s a candidate’s job market, and an unimpressive, outdated relocation plan will drive prime candidates elsewhere. Plus, a messy relocation experience can alienate new hires before they’ve even settled in.
In 2023, the secret to winning top candidates and retaining key employees is to show them that you care—and that includes by providing a stellar relocation experience.
So, what’s wrong with the status quo? And what’s the new gold standard in relocation? Let us give you three key examples.
Chances are, the candidates you’d like to attract are tech-savvy professionals who conduct most of their life online and are at one with their electronic devices.
The problem is, status-quo relocation providers are not tech-based! Sure, they have websites. Sure, their specialists will email employees forms to sign. But the gatekeeper to every transaction remains a 9-to-5 human, and most arrangements are still handled manually.
At one time, that was the only game in town. Now, tech-based relocation providers offer full-service relocation portals that allow employees to completely manage their moves online, anytime.
These portals offer employees curated information about their new location…allow them to communicate with movers and vendors in a few clicks…and even track their spending in real time. Yes, relocation specialists are available to help, but employees are in the driver’s seat.
Which approach appeals more to highly-skilled, high-level professionals? It’s not the status quo!
For some time, lump sum policies have been popular relocation options. The employer gives the employee funds to spend on their move (or partially pocket), wishes them luck, and turns them loose.
The problem is, planning a relocation is a complex, stressful process, from buying and selling a house to arranging the transport of household goods.