As the healthcare industry’s talent war rages on, hospitals continue to seek a competitive hiring edge. One thing’s for certain: increasing compensation isn’t enough. That’s because, in the words of talent acquisition professional John Leech, “another organization will always one-up you.”
He should know. After all, he’s been a talent acquisition professional for 25 years—the last six at St. Jude Children’s Research Hospital. He and his team discovered the one true thing that actually works—a compelling differentiator with the power to transform “no thanks” into “yes, please!”
That secret strategy: demonstrating to healthcare professionals that you will appreciate and take care of them—i.e., “love” them—starting when you make them an offer.
To be clear, it’s not about showering them with money, candy or flowers (although those don’t hurt, either!). According to John, the best way to show future employees that you’ll truly care about them is to promise to support them through every step of their relocation—something most hospitals simply don’t do.
Then, you deliver on your promise—from pre-screening movers on their behalf, setting new hires up with great local realtors, and giving them tools to acclimate more quickly.
Here’s the bonus: by doing these things, you not only show your new hires you truly value them—you set them up for quick success as they begin their important new jobs.
“Before UrbanBound, we were asking new hires to dive into our lifesaving work—while they were still juggling a million moving-related details,” says John.
“By offloading those details to experts, we freed our people to focus on our mission.”