UrbanBound Employee Relocation Blog

The Healthcare Worker Shortage: How Relocation Incentives Can Impact Recruitment Efforts | UrbanBound

Written by Julie Kramer | Apr 24, 2024 5:22:39 PM

So, you can’t hire enough physicians, nurses, or other healthcare professionals—or hire them quickly enough?

You are not alone. 

As you know too well, the healthcare industry is facing a critical staffing shortage—one that’s bound to get worse before it gets better. That’s why everyone’s focused on improving their recruiting.

One proven solution is to cast a wider geographic net and hire out-of-market talent in your quest for quality candidates. But in order for that to work, employers must also provide attractive relocation incentives.

So, what does a competitive relocation package look like in healthcare today? And how does your current package measure up?

The Role of Relocation in Healthcare Recruiting

Fortunately, many healthcare professionals—particularly younger ones—are open to relocating for the right opportunity. But that’s not necessarily the one that pays the most, or comes from the most prestigious institution

Today, healthcare professionals are prioritizing their quality of life. They want better work-life balance—as well as employers who get this, who actually care.

One way to show that you do indeed get it: by offering caring relocation incentives that smooth your new hires’ path every step of the way.

Where Traditional Relocation Incentives Fall Short

The majority of healthcare employers offer a relocation allowance. But an allowance alone is no longer enough.  

After all, arranging a move—a long-distance move—is a complex, time-consuming process, especially when applying for a state medical license and credentials at the same time. 

If you want to show you care, don’t just give them money, help them manage their move.

For candidates weighing multiple offers, what’s more impressive: a flat relocation allowance or a full-service relocation package that includes hands-on support?