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4 Ways to Attract Candidates When Climate’s Not a Plus
So how does an employer offset its wild weather/harsh climate? These strategies can help.
Accent the Positive
Low cost of living…friendly people…fabulous recreational attractions. Whatever your area has going for it, make sure your candidates know. For example, maybe you have fearsome winters, but the cold-weather sports are outstanding. Maybe you’re in a busy city, but there’s restaurants and cultural events on every corner. Look to your relocation company to help you get your message across.
Polish Your Creds as a Great Employer
Do you have great retention rates? Do employees rave about your culture? These are big pluses, too. Whether you provide stellar benefits, allow for flexible schedules, or offer generous PTO, these are qualities employees value. And if your people enjoy superior work/life balance, talk it up. This is something everyone wants.
Wow Your Candidates on Visits
When long-distance candidates come in for face-to-face interviews, it’s a huge opportunity to sell them on your location. Use every minute to showcase your worksite and city in the best possible light.
Give them a warm welcome to your office. Book them in the top hotel. Treat them to tours of the city—ask what they want to see. Then, reimburse them promptly for their travel expenses (something many employers fail to do). If you can’t accomplish this inhouse—and many employers can’t—outsource it to a pro.
Offer Outstanding Relocation Benefits
One of the best ways to win over long-distance candidates is by offering a world-class relocation experience—and it doesn’t need to be expensive.
For starters, choose a tech-based relocation solution like ours. Your recruits will appreciate the ease of planning their move online, as well as how-to guides, a pre-screened vendor network, and a real-time spending tracker—plus, access to relocation specialists to call on anytime.
At the end of the day, what most workers want is gratifying work, a positive work environment, and an employer that genuinely cares. While climate may be a dealbreaker for a small percentage of candidates, it won’t be for the ones you want to bring aboard.
Need help attracting long-distance candidates? Whatever your weather, talk to us!