Beyond Money: Non-Salary Incentives That Attract Top Healthcare Talent

All the best healthcare organizations know this by now: salary alone does not win the war for top talent. In today’s market candidates expect more than compensation. They want support, clarity, and programs that ease their transition. Non-salary incentives are what set one employer apart from another. Relocation perks, signing support, VIP onboarding are powerful differentiators and directly impact how a new hire experiences their move and their first days on the job.

 

Relocation Support That Reduces Stress

Relocating for a new role can be overwhelming. Between finding housing, adjusting to a new city, and making sure family needs are met, there’s a lot on a candidate’s plate. When employers provide structured relocation support, they remove that stress. From covering moving services to helping with home-finding and community connections, relocation perks let candidates focus on starting their new role instead of juggling logistics.

 

Signing Support That Feels More Personal

Big signing bonuses grab attention, but they don’t always deliver long-term value. More organizations are rethinking how they invest in new hires at the start. Offering practical support like temporary housing, spousal job assistance, or travel reimbursements often makes a bigger impact than a one-time check. These perks show candidates you are invested in their whole transition, not just their start date.

 

VIP Onboarding That Builds Connection

A strong first impression can make or break retention. Instead of focusing only on the paperwork side of onboarding, some organizations are creating “VIP” experiences that help new hires feel welcomed and connected right away. This could mean assigning mentors, providing early access to hospital systems, or hosting a welcome event with colleagues. The goal is simple: set new hires up to succeed from day one.

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Why It Matters

The healthcare talent market is competitive, and salary alone is not enough to win over candidates. Relocation programs, signing support, and thoughtful onboarding help organizations stand out in ways that money cannot. These non-salary incentives reduce stress, build loyalty, and create the kind of first impression that keeps top talent around for the long haul. Seventy-eight percent of candidates consider the candidate experience as indicative of how a company treats its people, so a new hire’s first few weeks are crucial to their perception of the organization.

At UrbanBound, we help healthcare organizations design relocation and onboarding programs that give candidates the support they actually need. Ready to see how non-salary incentives can give your recruitment strategy an edge? Let’s talk.

 

Human Resources Today