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Show off Your Location
When top talent has to relocate for the job, it often means your people are moving to cities they don’t know anything about. Whether it’s a short-term assignment like an internship or externship, a rotational program, or a long-term placement, this can cause a lot of stress for your veterinary professionals. Stress doesn’t make for a good employee experience. Educate your people on the location(s) they’ll be moving to in order to alleviate that stress and reduce the fear of the unknown. You can even start this education during the recruiting phase, to appeal to candidates who might not even apply due to the uncertainty of the new location. Promote local attractions, neighborhood features, transportation and school districts to give candidates a sense of the area ahead of time. Offering city tours when candidates come to interview (or virtually as needed) is also a great recruitment marketing tool.
Offer Choice & Flexibility
Provide ultimate choice & flexibility to your veterinary talent. If you’re continually recruiting for multiple locations and can offer positions in more than one area, give them the option of where they want to work. If you’re able to offer remote work opportunities, promote that option as well. As part of your relocation program, let your candidates and employees choose between lump sum or managed budget packages. Not only will this give them the opportunity to choose the solution that works best for them, it shows people that you’re an organization that cares about them and values their unique needs. An added bonus - providing both options bakes in automatic cost savings and ROI for you as the employer every time someone chooses lump sum.