Healthcare recruitment is fiercer than ever. In order to attract top-level talent, organizations need new ways to stand out from the pack. One of the smartest, easiest ways to do just that: offer a unique, impressive relocation package that candidates can’t find anywhere else.
Think about it. Relocation-related concerns—the move, the home finding, the decision-making—are among the biggest hurdles standing between you and your top picks.
But with a next-gen relocation package, you can shrink those hurdles down to molehills. In other words: trade in that cookie-cutter relocation policy for a custom plan that overcomes all those “buts”—and watch your recruiting rates soar.
As a tech-forward relocation provider that specializes in healthcare, we have some great ideas for customizing your program. Consider these three fresh ways to reassure and impress candidates—including a groundbreaking service that proves that you’re different, right from the start.
1. Give ‘em a Tech-centered Relocation Process
We just got back from the AAPPR conference, and you know what all the experts were talking about? How technology is transforming the way healthcare employers attract and retain talent.
That’s why healthcare employers are rapidly switching to tech-based relocation providers like us. After all, healthcare professionals embrace advanced technologies and want to work for organizations that do the same.
Plus, relocation technology makes moving so much easier for new hires. It guides them step-by- step through the process, automates everything and even tracks their expenses—which goes a long way to putting their mind at ease at the thought of undertaking a move.
Right now, offering a tech-based relocation program will give you a clear competitive edge. But in the not-too-distant future, if you don’t offer one, you’ll look second-tier. Why wait?
2. Offer Discounted Mortgage Rates…No, Really
Will we be able to buy a nice house?
Should I give up my 3% mortgage rate for one that’s twice as high?
Why is this housing market so expensive?
Take it from us: these are the types of questions going through your long-distance candidates’ minds as they weigh your job offer.
Housing—specifically, housing costs—is a hugely important issue for almost everyone these days, and it can be a dealbreaker for more than a few candidates.
One simple way to ease the burden of rising mortgage rates? Offer meaningful discounts.
Great news: you won’t need to reach into your own pocket for this (though some employers do cover it—and it’s a great perk). Even better, scaling your relocation benefits doesn’t have to be complicated. At UrbanBound, we’ve partnered with top-tier lenders like Rocket Mortgage to deliver exclusive offers – think discounted rates, capped fees, and other awesome money-saving benefits for your relocating employees. It’s all about making their transition smoother and more affordable!
We also support employees with personalized home-finding help, including connections to top real estate agents who specialize in relocation and access to hyper-local housing information through our intuitive platform.
The result? Candidates feel confident—not stressed—about their move. And that puts them one step closer to saying “yes.”
3. Show That You’re Different: Wow Interviewees
You know what’s even better than telling your top prospects you’re a great employer? Showing them. Show them by the way you treat them, right from the first invitation to interview.
Here’s the deal. Many healthcare organizations put the burden of making travel arrangements squarely on their candidates’ shoulders. No support. No guidance. Lots of paperwork. As for expense reimbursement, it can take weeks or even months.
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But you can do things differently. With Candidate by UrbanBound, your candidates can book their flight and hotel stay right on the UrbanBound platform. It’s fast, easy and paperwork-free. Bills may be paid directly—or if reimbursement is involved, it’s handled in just a few days.
This shows that you’re a remarkably considerate employer, one that goes the distance to take care of its people. And because candidates have access to other parts of our platform, they can learn all kinds of good things about your organization and location before they even arrive.
All this predisposes them to wanting to come work for you. And assuming you do hire them, they’ll use our now-familiar platform to plan a smooth, “wow-they-thought-of-everything” relocation. It’s a win/win.
Yes, healthcare recruiting is wildly competitive. But with a cutting-edge relocation solution from UrbanBound, you can be wildly competitive, too.
