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4. Nurture a Positive Workplace Culture
Every healthcare employee wants to feel respected and supported. An employer with an exceptional workplace culture offers an upbeat, encouraging work environment while providing professional development opportunities and promoting diversity and inclusion.
Take the Mayo Clinic, for example, which is famous for its outstanding workplace culture. They are consistently rated one of the best places to work in the U.S.!
5. Prioritize Workplace Well-being
Burnout continues to plague healthcare professionals at record-high levels—and that’s not good for employees or patients. Make sure that you’re offering state-of-the-art wellness programs, mental health benefits and stress management resources. If you can possibly offer your people a lighter work schedule, that will also go a long way toward burnishing your employer brand.
6. Build Vigorous Two-Way Communication
It’s important to know what your employees want and how they feel—so keep asking them. Seek feedback through pulse surveys, then use it to make improvements to your work environment and policies. Address negative feedback promptly as well, putting your commitment into action.
7. Give Candidates and Employees Awesome Experiences
From medical directors to part-time hourly workers, every employee wants to feel valued. When candidates come in for interviews, welcome them warmly. When new hires come on board, make sure they feel like they’re part of the team. Continually find new ways to show your veteran employees your appreciation and make them happy.
In short, the key to elevating your employer brand is to treat people the way they want to be treated while delivering exceptional patient care. In the healthcare universe, that’s a compelling brand story. And at UrbanBound, we’d love to help you tell yours.