Recruiting healthcare workers is far from easy—and when you’re recruiting for in-demand specialty positions, it’s even more challenging.
In order to attract these scarcest of unicorns, it’s essential to make your job offers as irresistible as possible. And that includes offering exceptional relocation packages.
Fortunately, the most enticing relocation packages aren’t necessarily the most expensive, but rather those that appeal to discerning candidates, whether they’re cardiologists, physician assistants, clinical scientists or another type of specialist.
Why Relocation Packages Matter
For healthcare professionals, the decision to relocate isn’t just about accepting a new job. It’s about embracing a change in lifestyle for themselves and their families. Offering impressive relocation packages eases the barriers to moving, while demonstrating that the organization looks out for their people.
A well-designed relocation package will:
- Attract out-of-state and even international candidates
- Accelerate hiring timelines by streamlining the logistics of moving
- Alleviate new hires’ stress, so they become productive faster
- Help newcomers acclimate so they stay, improving retention
What Specialists Seek in Relocation Packages
It’s a given: every specialist has unique wants, needs and priorities. That’s why the most successful relocation packages are both comprehensive and customizable. Here’s the most essential features of a stellar plan.
Flexible Benefits
In our experience, medical specialists are smart, assertive pros who know how they want to approach any given task. For this reason, traditional relocation packages don’t work for this elite, free-thinking group.
Rather than direct or limit how incoming specialists can use their benefits, let them craft their relocation on their own terms. Want packing services? You got it. Need an extra house-hunting trip? You got that, too.
Expert Relocation Support
Similarly, some healthcare specialists prefer a white-glove experience; others are do-it-yourselfers. That’s why it’s important that your relocation provider not only offers terrific support, but has the flexibility to let each employee determine how they’ll use it.
With some traditional relocation providers, consultants are involved in every step of the planning, which some specialists find excessive. On the other hand, some streamlined lump sum plans offer virtually no support, leaving new hires on their own.
The sweet spot is a relocation package that provides each employee with an expert support team, but allows them to rely on that team as much (or as little) as they want and need.
Cutting-Edge Relocation Technology
Healthcare specialists use state-of-the-art medical technology every day. They may even be drawn to your organization because of the medical technologies you’re using or developing.
Needless to say, if your relocation program isn’t tech-based, you’re sending the wrong message to this sophisticated audience.
Relocation software not only saves professionals a significant amount of their valuable time, it places everything at their fingertips, including:
- A breakdown of their benefits, plus guidance for using them
- A real-time tally of expenditures
- Direct access to pre-screened suppliers, like movers and real-estate agents
- Easy access to their support team
A Helpful Intro to the Area
One of the most stressful aspects of relocating to a new area is making very big decisions—i.e., choosing a place to live—within a very tight timeframe.
Healthcare professionals like making data-based decisions. The more information you provide upfront, the better their decision-making will be.
That’s why the best relocation package arms new hires with current, hyperlocal data about the area, including its housing market, school districts, etc. It pairs them with top-performing real-estate agents who know their markets and specialize in relocation. And it prepares them for what it’s like to work for you.
Providing this detailed information not only rounds out your relocation package; it helps newcomers make the right housing decisions for their family, ensuring a smooth adjustment.
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The Specialist for Your Specialists
Recruiting healthcare specialists is a specialty in its own right—and relocating them is, too. At UrbanBound, we specialize in relocating healthcare professionals. To date, we’ve relocated more than 10,000 physicians, clinicians, nurses and acute care providers in virtually every role.
By no small coincidence, we also pioneered relocation technology and remain the industry leader.
And remember how we said the best relocation packages aren’t necessarily the most expensive? When your organization switches to UrbanBound, you’ll save up to 66% of what you pay for a traditional relocation program, thanks to the cost-efficiencies of technology.
That will leave you with more money to invest in other recruiting initiatives.
Expertise is invaluable. Sometimes, it takes a specialist to please a specialist. See how this healthcare relocation specialist can boost your recruiting efforts.
