How HR Professionals Can Leverage Company Location to Attract Talent

Posted by Nathan Sykes on Feb 20, 2018 2:26:47 PM

This is a guest post, written by Nathan Sykes, a tech and business blogger for Finding an Outlet.

leverage city to attract talentThe race to attract the best candidates often times has HR professionals asking themselves: “What more can my company offer?

When considering what to add to make an offer letter more attractive, hiring managers and human resource professionals should consider the advantages of their company’s home city or state.

Relocating for a job is a big decision, and not every candidate will consider it. However, some locations are naturally more attractive than others when it comes to convincing a candidate to move. In fact, most candidates will look for a community that offers diversity and culture, recreational activities, affordable living and a mild climate. So what do you do when your city has frigid winters or a high cost of living?

Every city has something special to offer, and many times there are only negative connotations associated with a city due to lack of knowledge. Which is why it is up to HR professionals to educate potential candidates about their company’s city. Here are 5 ways HR professionals can sell candidates on a company’s location.

5 Ways to Sell Your Company’s Location

The Commute: Commuting to work contributes to an employee’s daily stress level. Getting caught in a traffic jam or trying to find parking can greatly increase anxiety. So, if your city has a new public transportation system, or if your office is right off a bus line, be sure to mention this. Additionally, if there are a number of desirable neighborhoods near the office, highlight the potential for a 10-minute commute! Additionally, some companies will subsidize public transit or parking expenses to help further seal the deal.

shorter commute can attract talent

Activities and Culture: Many candidates look favorably on areas that are family-friendly or places that have things to “do.” Be sure to highlight family-friendly activities and culture. Discuss state and city parks, zoos and museums. Focus on proximity to schools and enriching activities for the whole family. Also, don't forget to mention the nightlife for young professionals. Talk about the city’s best restaurants, bars or concert venues. If you are near a major metropolitan area, be sure to mention this as well. If a candidate can’t get all of the things they want from your company’s specific city, it may only be a short drive away.

city culture

Weird City Titles: Is your city the lost luggage capital of the world or was your city voted into a top 23 list for best street food? Focus on what makes your city unique, so candidates get to know the vibe of the city's culture and envision themselves living there

leveraging culture to attract talent

Wellness Opportunities: Many workers, especially young professionals, want to feel good about themselves and their health. Does your city have an acclaimed hospital or an organic grocery store? Does it have wide bike lanes or a community garden? Be sure to leverage anything that could help a candidate see themselves living a healthy lifestyle in your city.

pre-decision services

Offer a Relocation Benefit Package: Moving to a new city is scary, but a company can make the move more attractive by offering employee relocation benefits. This doesn’t mean you have to spend a fortune to help every single hire move. Relocation management software, like UrbanBound, empowers employers to digitally administer relocation benefits from simple educational support to a full-service move.


Not all cities have the same appeal or level of fame, but most people won’t want to move somewhere they know nothing about. Providing education to candidates before they accept the offer is the best way to sell your company’s location. When it comes to attracting talent, focus on how your city is unique, enriches lives and grows professionals into more capable citizens.

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Topics: Recruiting, Relocation Management Software

How to Create a Robust Relocation Benefit

Posted by Ryne Inman on Dec 12, 2017 8:06:00 AM

Reimbursement policies have been a pillar of employee relocation programs for years. Over time they Expense Management Solutionsevolved, but rather than increase in efficiency, they typically became more time consuming, burdensome, and a hassle to relocating employees, relocation professionals, and payroll departments. Even as technology improved other burdensome processes, reimbursement procedures remained frustratingly manual. UrbanBound’s new expense management solution tackles this very obstacle.

Flexing Expense Management

Current best practices dictate that reimbursement works best as part of a Core/Flex policy, in which “flex” options are paired with a “core” policy that uses direct bill benefits to handle the bulk of an employee’s move. This arrangement allows the best of both worlds for both employers and employees. In a Core/Flex policy, the large portions of an employee’s move are administered via direct bill, where a third party, such as UrbanBound administers the payment for services, avoiding tax penalties, and giving employees a directly defined benefit.

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For instance, an employee’s household goods move, would be paid through UrbanBound, rather than as a dollar amount given directly to the employee. This makes up the “core” policy. The “flex” portions of a policy provide auxiliary support that may vary from employee-to-employee. This includes costs like additional home-finding trips, lease cancellation fees, or storage fees.

Other examples of reimbursed expenses in an ideal Core/Flex policy that in include:

  • Checked baggage fees

  • Meals en route to destination

  • Lease cancellation fees

Utilized in this type of policy, expected fees can be addressed through reimbursement. This approach removes a large degree of variability and in turn, the amount of work needed to approve or deny submitted expenses.

Combining Expense Reimbursement and Direct Bill with the UrbanBound Solution

UrbanBound’s expense management solution streamlines and simplifies this process. Using a direct bill core policy for major expenses, like household goods moves, through UrbanBound allows employees to get service from a network of vetted suppliers. Expense management acts as a fill-in for expenses that aren’t included in that core policy.

Your relocation team can craft a reimbursement policy based on the employee’s needs, and once their relocation has begun, employees can upload receipts directly to UrbanBound. Each upload will be added to an expense report, and is automatically audited against their policy. The administrators at your company are then alerted that an expense has been submitted. Your team can approve or deny each claim. From there, approved expenses can be tracked in UrbanBound’s reporting suite alongside direct bill expenses.

The simplicity and straightforwardness of UrbanBound’s reimbursement tools are a boon to both the employer and employee. Employers save time processing requests and manage less physical paperwork, while constraining spending to predetermined amounts automatically. Employees can more easily manage their receipts, and track the approval status of each transaction each step of the way.

Urbanbound’s expense management and reimbursement tools aim to support relocation programs with best practice solutions for relocation programs. Tackling a time-consuming, burdensome process with easy-to-use technology not only improves existing programs, but opens up relocation benefits to more companies.

Streamline employee relocation today. Request a demo!

Topics: HR, Relocation Management Software, Product Update

Relocation Technology Is the Answer for the Fast Growing Company

Posted by Ryne Inman on Mar 7, 2017 7:54:26 AM

relocation for tech companies

Whether a company is young or old, a sudden growth spurt can be a curse and a blessing. The added strain ofexpansion can be felt across every department and area, but possibly none other than HR feels the brunt of it.

Even if you’re lucky enough to work within a bulked-up HR department, the tax of a major new hire class is immense. Between the recruiting, hiring, and onboarding of a new squadron of employees, you’ll likely have to be accelerating your relocation program into overdrive.

A relocation tech solution is the key to making sure the mobility aspect of your staff growth doesn’t grind the entire process to a halt, or break the bank.

You are likely already using software solutions to recruit and hire new employees. This segment of HR was one of the first to make the digital leap. The classified ad section of the newspaper was one of the first casualties of the internet, and you’ll be hardpressed to find anyone itching to go back to the now old-fashioned way to apply and sift through applicants.

But that is a fairly easy process, and its real-world analogue translated well into a digital space. It wasn’t until very recently that technology got to the point where digitizing automating complex tasks became available to every company.

With relocation technology, not only are you able to automate and simplify the simple tasks that would normally eat up time, but also begin to streamline and minimize the amount of strain that complex instances place on you.

From the multi-departmental dance to disperse a lump sum to bulk-enrolling new hires into a relocation program, software solutions for relocation technology offer the flexibility and scaling needed for boom times.

relocation for tech companies

Topics: Relocation Management Software, SMB

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